Nouvelles

Post COVID-19 – Les HNWI adoptent une approche prudente et pragmatique

février 4, 2025

La crise du COVID-19 a eu un impact significatif sur différents secteurs d’activité, dont le marché du luxe. Bien que ce segment de niche ait constamment évolué au fil des ans, la clientèle fortunée reste aujourd’hui méfiante en raison du contexte difficile. Elle préfère attendre de voir comment la situation évolue au niveau local et international avant d’investir son capital ou de se lancer dans de nouveaux projets. Selon Ashish Gopee, Head of Elite Banking, les entreprises sont aujourd’hui mieux préparées à faire face à une pandémie mondiale, si nous devions rencontrer une crise similaire à l’avenir, et nombre d’entre elles ont déjà mis en œuvre des stratégies solides pour les aider à atténuer ses effets sur leurs activités et celles de leurs clients. Dans ce processus, la digitalisation et l’innovation jouent un rôle important, notamment lorsqu’il s’agit de répondre aux attentes de clients très exigeants et toujours à la recherche de solutions sur mesure. Lire l’article complet en français >

Priscilla Mulliah-Mutty dans Essentielle Actives

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